Penerapan Strategi Pemasaran dan Kualitas Pelayanan Delivery terhadap Minat Purchase Decision Konsumen UMKM Kerajinan Tangan Toko Serba:


 This study aims to find out how the marketing strategy is applied by MSME Convenience Store, and quality of delivery service for handicrafts at Store consumer purchasing decisions are made handicraft Giwangan Store. research a quantitative using survey methods until population in Handicrafts department store. Collecting data questionnaire method that has been tested validity reliability. The collected then data, model testing hypothesis testing. SPSS used analysis taking sample 50 people so reliability can be tested. Based on results discussion, authors conclude together have positive significant effect Yogyakarta Handicraft Shop.
 keywords: Marketing strategy, Service Quality delivery, Purchase Decision.